Despite the home improvement industry being hard hit by the recession, B & Q are investing £10 million in bonuses for store management to help promote good performance across the brand. The rewards are being granted by parent company, Kingfisher, in the form of stocks and shares. In total, 9 million pounds worth of the parent company’s shares will be split between over 300 Store Managers throughout the UK. The reward plan is called ‘let’s share it’ and the managers who fulfil certain criteria (including meeting store targets) will be given shares that are expected to be worth the equivalent of half a year’s salary.

According to some sources the Store Managers on the scheme might benefit from earning an additional £25,000 as a result of the project. They do have to fulfil a lot of criteria, however, most of which relates to how the store looks, what sales material is on display and how high the store’s customer service standards are. Area Managers are also eligible for the scheme, which is making other UK home improvement stores a less attractive career option.

A spokesperson for B & Q described the current economic situation as ‘tough’ and he highlighted the need for motivated managers who see an incentive for doing their best. Euan Sutherland, the Chief Executive of Kingfisher and B & Q in the UK, also said that managers who contribute to the success and the growth of the business deserve to be rewarded. He also suggested that the scheme offers a substantial way to do this.

As well as the 9 million pounds worth of shares that the company is investing in its workforce, a further 1 million pounds will be invested by the home improvement company for training and developing store staff using several qualification plans. In fact, B & Q is paying for over 15,000 members of staff to achieve highly regarded City and Guilds qualifications in the next 12 months.

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