Well, at least it is according to a poll conducted by Sandtex Paints, which also claims to be the UK’s premier masonry paint brand. Indeed, following a survey of some 3,000 home-owners, the popular paint manufacturer found that 23 per cent of people who live in blue houses are company Directors. Furthermore, on average, those living in blue houses earn approximately £38,000 per annum, take at least two holidays a year to faraway paradise resorts such as those in Barbados and most of them appear to drive luxurious cars.

If that is not proof enough of the value of a blue home, the poll also revealed that 31 per cent of these professionals are managers, most have several members of staff working underneath them and the majority have successful legal or medical careers. Moreover, 14 per cent are wealthy enough to be able to employ the services of a cook, most are married with children, all have at least four close friends (generally, anybody who can afford to fly off to the Caribbean on a regular basis will tend to attract plenty of buddies) and 8 per cent employ a nanny to look after the children.

At this point, most people will already be making their way down to Homebase for a few tins of Bamiyan Blue emulsion. Of course, the adage that one can prove anything with facts ought to apply in this instance, as it is clear that a poll of just 3,000 wealthy home-owners is hardly a useful cross-section of the population. However, those considering a new lick of paint for their walls may wish to look beyond this obvious marketing ploy. Indeed, blue is generally regarded as a fresh, soothing and relaxing colour that helps to focus the mind and soul. Therefore, perhaps blue is the colour for some.

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