New TV Channel for Home Improvement Lovers

By | April 22, 2009

A new TV Channel aimed at those of us who love home improvement and DIY will soon be launched by UKTV. The channel will be called Home, will require viewers to pay to watch it and the company has reportedly purchased over 170 hours of lifestyle programming in order to kick off the re-launch with plenty of original content.

The channel itself was previously known as UK TV Style and is just one of many channels which the company has recently sought to re-brand. The tag line for Home is ‘There’s no place like Home,’ and it will feature shows on house moves, gardening, home improvement and other property-related programmes. Furthermore, the TV channel will be supported by its own dedicated website called lovehome.com.

Acquisitions Manager and Executive, Alexander Finlay and Nicki McDermott have purchased several notable titles for the channel including: Love it or List it and Extreme Makeover: Home Edition which is respectively aired by ABC and W Network in the US has been distributed over here by Endemol and Big Coat. UKTV have also acquired Room to Improve which is a show based in Ireland and Homes under the Hammer which is distributed by a company called All3 Media.

The show which is grabbing the most headlines, however, is called Gutted and it is an hour long factual show presented by Mark Durden Smith. 10 Episodes of Gutted will run when the channel launches and it is being enthusiastically promoted by UKTV’s Jane Rogerson.

In an article on the Digital Spy website Rogerson commented: “We really wanted something for launch that shook up the familiar format of property programmes.”She also added: “Gutted feels fresh and fun but still touches a truth and revelation about peoples’ lives and relationships – with their nearest and dearest as well as the sometimes bizarre stuff in their lives.” Other programmes which the channel is expected to air include: Celebrity Fantasy Homes, DIY SOS, Ground Force and Escape to the Country.