The story of early 2010 is likely to read the same as 2009, with the ongoing economic crisis dominating the thoughts and actions of many people. Homeowners in particular are expected to struggle with deflated property prices, whilst many have already constructed extensions or had lofts and garages converted to meet demands for additional space.

As such, home improvements are likely to be somewhat understated, with attention turning to interior designs, of which Channel 4 Homes has selected five trends for 2010: folk style, big blooms, natural materials, retro or vintage and country house glamour.

Folk style is somewhat vintage in design and appeal, featuring animal and floral motifs which recently slipped out of favour. As mentioned in an earlier article, John Lewis has planned to bring such designs back into the homes of mainstream Britain during 2010 – and the folk style range of ‘Maisie’ duvet covers and pillowcases is a good example of the retailer’s ambitions. Other folk style items highlighted by Channel 4 Homes include an owl screen print (approximately £20) from Roddy & Ginger and a selection of velvet fruit and animal style cushions from Bhs (£14-£22).

The big blooms style features more striking designs, with large floral prints adorning bed sets from House of Fraser and colourful bowls, jars, bottles and saucers available from Bhs. Channel 4 Homes’ natural materials style is far more subtle in design, with the John Rocha kitchen set from Debenhams serving as a fine example of the trend. At the opposite end of the design spectrum, the retro or vintage style is exemplified by Cath Kidston’s daring Provence rose cereal bowls and cutlery. Meanwhile, the understated elegance of the country house glamour style is brought to life with House of Fraser’s living room selection, which comprises a pink lacquer floor lamp and polished side table among other decorative pieces.

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