Back to Basics

By | March 21, 2011

Late last year experts at IMM Cologne, an exhibition and event business, revealed that minimalist interior design would be hot in 2011. And now we have proof!

According to findings compiled in the book ‘Interior Trends 2011′, ‘Emotional Austerity’ is to be a big trend this year.

As a result of the credit crunch, IMM Cologne believes that people are questioning what it is they need to live well. This is leading to a greater desire for simplistic, formal or severe designs that combine the basic and old with the modern and the high-tech.

John Lewis


The Home Improvement Centre has indeed noticed a growing number of simple yet stylish room designs and accessories cropping up in the interiors world.

Kate Jacobs, home interior stylist for the Guardian, for example, recently created a variety of looks for the kitchen, bedroom and lounge, all devoted to caramel and nude hues. By blending a host of natural colours together, Kate says homes can avoid looking dull but instead be subtle and lavish.

She said: “I love white, but too much of it can be boring, so I like to use it with other neutrals.”

The Daily Mail’s Design File also tipped chic white accessorise as a celebration of the minimalist trend.

Their reporter, Emma Love, said: “Could there be anything more clean and crisp than pure white? It’s fresh, spring-like and a big trend for interiors this season.”


So to get you back to basics, here are some of our favourite items for 2011 inspired by Emotional Austerity.

New look Neutrals

Top to bottom:

Megan left hand corner unit by Homebase.

Washed Linen Bedlinen, Natural, (£25 standard pillowcase and £220 super kingsize duvet cover) by John Lewis.

Ombra Chair (£125 set of two) by Next.